Now that we know the reasons Why Customer Feedback Is Important For Your Travel Agency, let us shift our focus towards how you can collect reviews and feedback from your travelers.
Merely saying – “Customer feedback is important”, “Always collect feedback from your travel customers” won’t get the job done!
So the question still remains the same –
How To Get Reviews?
There are actually a few things that a travel agent needs to do in order to generate feedback from his travelers.
Listed below are 6 practical and easy-to-follow ways, following which, your travel customers will be more enthused to review your travel agency services!
1. Ask!
The easiest, yet most ignored way to collect reviews from your customers is by simply asking them!
Since other customers make their decisions on the basis of reviews, you know how important reviews are for you.
Without asking, your traveler is less likely to look for ways to leave a review.
So go ahead. Make it easy for them and simply ask.
2. Conduct Surveys
Another easy way to collect reviews is by conducting a survey after your customer has finished his trip.
Most of the surveys are crowded with questions and the chances that your traveler will fill such surveys out is very less.
So use of brief surveys, wherein you can just ask your customer about his trip, is the key.
Such surveys will not only provide you with an insight into your customers’ behavior but can also provide you an opportunity to collect demographics and other information.
3. Offer Incentives
Sometimes, even the happiest of the customers need some incentive to stop by your website or social media handle and review your services.
Offering Shows Appreciation!
You could offer discounts, host a contest/giveaway in exchange for reviews.
4. Ask For Video Testimonials
This can be the most powerful way to ask for testimonials.
Customers trust video testimonials even more than written ones. There are endless possibilities as to how you can ask for video testimonials.
Some quick examples can be to request your traveler a short, filmed testimonial as soon as they complete their trip – when they are still excited.
So what are you waiting for?
Go ahead and start asking your travelers for video testimonials.
5. Social Media Reviews
Social media can be a really powerful tool when it comes to your customer reviews!
Whatever the feedback, be it positive or negative, it is most likely that your customer will put it out on your social media handles.
So collecting reviews via your social media handles can be an effective way to get your customers’ feedback.
However, due to the mass reach that social media enjoys, your customer reviews can become either a boon or bane for your business.
So highlighting positive reviews and timely handling of negative reviews is the key!
6. Allow “Comments” On Your Website
Most of the websites have the functionality to feature your customer reviews wherein your customers can leave a comment about your travel agency business or service.
This will let your visitors leave a comment about their experiences with you and you will also get an opportunity to know how you are performing and if there are any areas for improvement.
Your own personalized TravClan Powered Website enables you to feature your customer reviews on your website.
There are many ways to collect valuable reviews for your tour company. As always, every company is different and requires a different mix of these suggestions.
Try to follow up with anyone that leaves a testimonial or review with a thank you.
Remember, nearly 9 out of 10 consumers are looking for and reading reviews about your company. Make sure they can find them!
