If you are a travel agent who wants to generate more leads, then you might have already come across a dozen articles that claim to give you a tailored marketing plan for your business. However, we understand that not business have the time and resources to spare for executing complex long term content marketing or social media plans.
That being said, the importance of good online presence cannot be invalidated. Today customers are used to trusting what google tells them. Purchase behavior is largely driven by markers such as google reviews, social media presence etc.
Google Business Profile
The good news is that it’s not all that difficult to get the basics right. The first step on your journey to be seen on the internet start with your Google business profile. Here’s a simple guide to set up your Google business profile.
Google Business Profile is a Google-made tool that allows companies to create a unique local profile, or “listing,” that shows all of a local business information (like address, phone number, reviews, photos.) With millions of users searching specifically on Google’s search entities, it makes having a profile or listing within those platforms all the more vital to business success.
How will this help?
- Ensure that people find your business when looking for products & services like yours in their local area.
- shows searchers where & how to visit your business
- Interacting With Customers and able to share the following information with potential customers: business description, attributes, photos, videos and what are called “Posts.”
- Obtaining Insights to Better Optimize Local SEO & Customer Experience
Get Discovered in Google & Google Maps
Add your business through Google Maps
On your Android phone or tablet, open the Google Maps app . Search for your business and choose the correct one. Scroll down > tap Claim this business.
The first, crucial step in establishing visibility in Google Maps is claiming and optimizing your Google Business Profile (GBP – formerly known as Google My Business or GMB).
Key Steps To Ranking Higher In Google Maps
Claim. Create a Business Profile, or manage an existing profile on Search and Maps. Personalize. Add hours, photos, and other details and get discovered by customers near you. Engage With Your Community
Build trust through Google reviews
Reviews are a key element of social proof, and a meaningful way to build trust and credibility.
Google’s combined star rating and space for detailed reviews allows customers to share as much or as little information about their experience with your business as they like. All of it helps future potential customers decide which businesses to visit and products to buy.
Set up a Google Business Profile
Step 1: Sign in to Google Business Profile Manager:
Step 2: click Add your business to Google & select appropriate category
Step 3: Add your business address. You may also be asked to position a marker for the location on a map
Step 4: Enter your business phone number and website address so customers can reach you
Step 5: Verify your business
Step 6: Customize your profile: Enter your business hours, messaging preferences, business description, and photos.
Install the Google My Business App. Select whether you want to add your Google Business Profile streams to an existing tab, or create a new tab, then click Finish. In your Hootsuite dashboard, click on the appropriate Board under My Streams, and click Login to Google My Business for each stream.
Use Hootsuite to communicate with your customers via Google Business Profile and all your other social channels. Create, schedule, and publish posts to every network, get demographic data, performance reports, and more.