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How to Use Instagram to Promote Your Travel Business!

As a travel agent, you know that social media is a powerful marketing tool. With over 1 billion active users, Instagram is a great platform for promoting your business and sharing your love of travel. But with so much competition, it can be difficult to stand out from the crowd. Luckily, there are some simple growth hacks that can help you attract new followers and grow your business.
By Yukta Arora, Marketing

Let’s just all agree to the fact that Instagram is one of the most popular social media sites right now. Along with other social media sites, being on Instagram, especially if you run a travel business, is one of the best ways to be available to people.

Travelling is something that appeals to everyone. Most of the
people like to travel for leisure, adventure, honeymoon or exploration and the best way to seek travel inspiration is through Instagram. This is because Instagram focuses on visual content.

A good way to capture people’s attention is by showing them visually attractive pictures. That is the idea of Instagram and that is the kind of content you need to create for your Instagram handle.

Here are 5 easy ways to make Your Instagram page your best Salesman:

1. Attractive content

People are drawn to visually attractive pictures. As a travel agency, you can either buy attractive pictures, or click them on your travels, or re-post pictures on Instagram to post on a daily basis. Remember to give credits to owners of pictures that haven’t been clicked by you.

You can also put up pictures of trips you arranged for your customers, and of your own travels to show them as inspiration. Make sure the pictures are of high quality and represent the niche of your travel business.

For example, if you are into Yoga travel business, you could use pictures of people doing Yoga in destinations with breathtaking views. Putting out this kind of content will make people like it and make them curious about the destinations.

It is a good way to engage with your customers. Try to put out attractive captions and mentioning locations on your posts for even better engagement.

2. Consistency

Now that you know what to post, you should also pay attention to how frequently should you post these pictures. Being active is crucial for the engagement and visibility of your travel business page.

Posting on a daily basis and building a good looking feed will help you grow your Instagram page.

3. Engagement

Just posting nice pictures does not cut it. When people will start following your page, it will be good for your business to start engaging with your followers.

You can create travel stories and save them in highlights, you can write a good bio, you can talk about various destinations, you can do live sessions and do Q&A sessions with your followers so that they learn more about your travel business and what all you can offer.

Sometimes, just providing travel facts or travel inspiration can engage your customers as long as you are constantly popping up in front of their eyes. In this way, you are creating your brand image and your customers will always have your travel business name registered in their mind.

That is why it is important to come up with good content.

4. Using Hashtags

Hashtags are so important for your travel agency’s page. By using relevant and popular hashtags, you are not only reaching out to more people, but more importantly, you are reaching out to people who are interested in the specific hashtag you used.

This ensures that you are reaching out to the right set of people who can possibly be your target audience. This will give your travel agency’s page the right kind of boost, if used properly.

By using hashtags, you will also be defining the niche of your travel business which is also important.

5. Be Accessible

Having an Instagram handle and running an Instagram handle are two different things. The ultimate goal is to reach out to as many people as possible and to generate more leads and drive more sales.

In order to do that, you should be active, i.e., reply to comments on a daily basis and reply to anyone who reaches out to you. Make sure that your website, other links, address and contact details are clearly mentioned.

You can even link your personal account to the professional account to help people know about the actual person who is behind running the travel agency. This helps in gaining the trust of your customers by being transparent.

To sum up, Instagram is a fun way to let people know about your travel business and to spread the word about your services by engaging people. All you need to do is keep using it, keep learning more about it,
and invest some time in doing this.

You won’t be able to master this overnight, it will take consistent efforts but you will get good rewards. Instagram also offers you insights to track your posts, engagement, viewership, reach and growth over the period of time.

It is a good tool for marketing your business for free.

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